The myth of multivitamins | UMZU
Multivitamins have been popular since WWII, when they were rolled out to fight malnutrition. Today, roughly 1 in 3 Americans still take them. And while these all-in-one pills can help fill nutrition gaps, too many people misunderstand them, assuming they’ll address specific health concerns they were never intended to fix.
 Multi as cure-all: a widespread misconceptionÂ
In a recent poll of 1,000 U.S. adults over 35, more than half reported using a multivitamin to address a specific health issue:
This misconception means millions of Americans are taking a supplement that, by itself, is unlikely to address their health needs—even when better options are available.
 The rise of personalized nutritionÂ
Recent innovations in tech and nutrition science have given rise to a new, powerful solution: personalized nutrition based on your unique issues. UMZU is a leader in this field. Here’s how it works:
1.
 Take the QuizÂ
UMZU's 2-minute questionnaire looks at everything that makes you unique—your gender, age, target areas, daily issues, even your level of dedication—to recommend you the supplements that best fit your needs.
2.
 Get Your RecommendationsÂ
In just seconds, UMZU's neuroscientist-designed algorithm feeds you the UMZU supplements that best target your needs, so you can get off to the great start.
3.
 Solve Your Problems NaturallyÂ
Each of UMZU's supplements is targeted at solving a real issue. UMZU puts the research, time and attention behind each and every supplement to design solutions that actually work, so you don't have to worry about whether or not you're taking the right vitamins and minerals. Simply take your supplements daily and feel the difference in your body.
 Address your unique challengesÂ
Curated supplement formulas targeted at real issues let you address specific health needs in a way multivitamins alone never could. Christopher Walker, Duke Neuroscience, Founder of UMZU offers some examples:
